This travel poster uses scale, color and contrast to create a unique design. The most enhanced element in this piece is color, various shades of blue are complemented by bright red to make a color popping poster reflected by the United Kingdom's flag colors. The focal point of the poster is a detailed figure of a British beefeater, famous in the UK for guarding the Tower of London. The figure and the red title “London” contrast with the blue backgrounds. Placed slightly behind the royal guard is a navy blue icon of WestMinster Abbey created using geometrical shape and closure.